The campaign, which closed Dec. 31, 2018, counted more than 398,000 donors giving 2.4 million gifts over seven and a half years.

Some 382,000 donors have given more than $5 billion to U-M — a campaign high among the nation’s public universities.

It’s one thing to build a cool brand, says CrowdRise co-founder Robert Wolfe. But it’s even better to build a cool brand about giving back.