Ad it up
Open the Michigan Daily’s digital archive and embark on a journey through time. Not only will you take a deep dive into the life story of the University, but you’ll get a vision of the action unfolding around town. Print ads for restaurants, clothing stores, booksellers, and more reveal Ann Arbor’s unique character through type, art, and language. All images courtesy of the Michigan Daily digital archive via U-M’s Bentley Historical Library.
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1971 — Quarry man
Local beauty retailer the Quarry apparently thought this hirsute fellow was a fine model on which to demonstrate its latest assortment of Mohawk’s “exciting woodback boar bristle brushes for ladies and men.” Would you be surprised to learn that Mohawk also produced “the brush for face foliage?”
(See original page via the archive.) -
1931 — Sew sweet
Nickels Arcade, celebrating its centennial this fall, was long home to the sweet shop named for American patriot Betsy Ross. They served punch!
(See original page via the archive.) -
1938 — Spring fashions
With Easter 1938 just around the corner, The Daily supplemented its regular content with a fashion insert: “Spring is something fresh and vivacious and youthful that blooms anew each year. It’s a welcome moment exuding bright, warm cheerfulness . . . Realize your dream of becoming the well-dressed person you want to be.”
(See original page via the archive.) -
1942 — Tagged for Tokio
Daily readers in 1942 often opened the paper to see ads encouraging them to buy war bonds.
(See original page via the archive.) -
1950 — Rider’s
Rider’s Hobby Shop at 115 W. Liberty supplied area hobbyists with a vast selection of linoleum block sets, whittling kits, leather craft kits, and model boats, cars, and planes.
(See original page via the archive.) -
1956 — Fashion headquarters
The beloved department store Jacobson’s, which opened in Ann Arbor in 1924, fostered “Michigan’s wonderful tradition of the well-dressed collegianne.”
(See original page via the archive.) -
1961 — Chester drawers
Chester Roberts operated two Ann Arbor stores in 1961, ensuring students’ access to book racks ($2.95), bed spreads (from $5.95), and throw rugs (from $1.29). Plus, it boasted the “largest selection of greeting cards on the campus.”
(See original page via the archive.) -
1968 — Follett’s Foibles
Follett’s Book Store at State Street and North University did its part to stamp out “student poverty” by reducing textbook prices by 33-1/3 percent. This cartoon by E. Winslow features “a hippie” who rejected his professor’s passive theory about poverty alleviation in favor of Follett’s more practical application of the concept.
(See original page via the archive.) -
1977 — Disco frog?
Who can forget that sonic debacle “Disco Duck?” Apparently Ann Arbor disco fans favored other water creatures. In the ’70s, they enjoyed the “biggest, brightest, and jumpin’est” disco” at the Blue Frogge.
(See original page via the archive.) -
1977 — Bivouac
Alumni returning to Ann Arbor will be happy to see that Bivouac continues to offer “anywhere on earth clothes” for the discerning buyer.
(See original page via the archive.) -
1979 — Cellar’s market
In 1969 the University Cellar was born from an unusual activist movement: Students demanded to own and operate their own campus bookstore. After a pretty successful run, the operation folded in 1986.
(See original page via the archive.) -
1980 — De Ford’s
This sporty ad for De Ford’s Department Store on South Main Street ran under a story titled “Campus prep look remains a tradition.”
(See larger version.) -
1980 — Did you say fragel?
Who remembers the infamous and “exclusive legendary sweet bagel?” Fragels are still cooking at the North Campus Bagel Fragel store on Plymouth Road.
(See original page via the archive.) -
1982 — Whiffletree
Legend has it that Arthur Miller, Jimmy Stewart, Vincent Price, and members of Fleetwood Mac all dined at the beloved Whiffletree. A fire destroyed the restaurant in 1987.
(See original page via the archive.) -
1985 — Shaman Drum
Independent bookstore Shaman Drum closed in 2009 after a 29-year run on State Street. “I feel like I’ve had this charmed life to sell books in Ann Arbor for nearly 30 years,” owner Karl Pohrt told MLive at the time. “That’s a good run.”
(See original page via the archive.) -
1988 — Quiet Storm
“Don’t let the storm pass you by …” says this ad promoting the Ambatana Multicultural Council’s Sixth Annual “Quiet Storm” dance in South Quad.
(See original page via the archive.) -
1993 — Krazy Jim’s
“Blimpy power” was in full effect during the burger joint’s 40th anniversary in 1993. Some 20 years later, the restaurant (notorious for its “signature” ordering style) brought that power to its new location on South Ashley. The delicious fare is still “cheaper than food.”
(See original page via the archive.)